Definition
What Is a Call Tracking System?
A call tracking system answers one question with numbers: which marketing made the phone ring. It does that by attributing each call to the campaign, medium or keyword that produced it.
- Calls attributed to their source
- Volumes and trends over time
- From $5/month, recording included
Call tracking system questions
What does a call tracking system do?
It attributes inbound phone calls to the marketing source that generated them — by giving each campaign its own tracking number, or by swapping numbers per web visitor — and reports call volumes by source over time.
What are the parts of a call tracking system?
A pool of trackable numbers, an attribution model (per-number or per-session), reporting that compares volumes across campaigns and periods, and extras such as call recording.
Who uses call tracking systems?
Anyone who buys advertising and receives calls: trades measuring radio against web, clinics comparing print and search, and agencies reporting call results to clients.
What does your call tracking system include?
Per-number tracking with numbers from 40+ regions, call volume reporting over time, call recording, and plans from $5 a month with call data charged per minute. We do not sell session-level (DNI) attribution.
A call tracking system is the missing half of marketing measurement. Web analytics count what happens on your site; a call tracking system counts what happens after — the customers who saw your ad and picked up the phone. It works by attributing every inbound call to the marketing source that produced it, then reporting the volumes side by side.
The parts of a call tracking system
- Trackable numbers. A pool of phone numbers the system can allocate — one per campaign, client or medium, often with regional digits for local recognition.
- An attribution model. Per-number tracking gives each campaign a fixed number and attributes calls to its source. Session-level tracking (dynamic number insertion) swaps numbers per web visitor to reach keyword-level attribution. Every system is one or the other.
- Reporting. Call volumes by source, trends over comparable periods, and exports you can put in front of a budget decision.
- The extras. Call recording for lead quality, routing on the tracking numbers, and support that can explain the reports.
How a business uses one
The workflow is deliberately short: allocate a number to each medium you want to compare, place each number only on its own asset, wait a full comparison period, and read the report. The volumes answer the budget question — which medium makes the phone ring — and the recordings answer the quality question — what happened when it rang.
What ours includes, stated plainly
Our call tracking system is the per-number model: tracking numbers from more than 40 regions, plans from $5 a month with call data charged per minute, volume reporting over time, and call recording included. We do not sell session-level attribution, and we say so on every page that touches the topic — the comparison between the two models is set out in call tracking DNI and the platform anatomy guide. For the question most businesses are asking — which campaigns generate calls — per-number attribution is the honest, sufficient answer.
The workflow in full is on the call tracking pillar. Ready to attribute your calls? Pick tracking numbers from the available numbers pool and put the first campaign live.
Attribution, simplified
Put a call tracking system on your marketing
One number per campaign from $5 a month — and the reports to prove which one works.