Ads and calls
Call Tracking Metrics for Google Ads Campaigns
The no-integration method that works in Australia: a tracking number per Ads campaign, call volumes per number, read directly against your Ads reporting.
- One number per Ads campaign
- Volumes beside Ads data
- No native integration claimed
Ads call tracking questions
How do I track calls from my Google Ads campaigns?
Allocate a tracking number to each campaign, use each number only in that campaign's ads and landing pages, and read the call volumes per number against the campaign's Ads data.
Do you integrate with Google Ads?
We do not claim a native integration. The per-number model works alongside Ads cleanly — no scripts, no sync, and volumes you can reconcile by hand.
Does Google Ads report calls itself?
Google Ads has offered call reporting features of its own — check the current capabilities in your Ads account, as Google controls that product. Our numbers measure the calls that reached your tracking numbers.
Can I get call data at keyword level?
Not on our per-number platform — keyword-level attribution requires dynamic number insertion, which we do not sell. Campaign-level answers most budget questions.
Measuring the calls your Google Ads campaigns generate is a per-number job, and it works without any integration: allocate a tracking number to each campaign, keep the numbers cleanly separated, and read the call volumes beside your Ads reporting. The fuller statement of our position — no native integration claimed — is in call tracking and Google Ads; this page is the Australian setup.
The Australian setup
- Allocate a number per campaign. From the available numbers pool — regional digits from 40+ areas let a Melbourne campaign carry Melbourne-recognisable digits.
- Keep placements clean. Each number appears only in its own campaign's ads and landing pages. Attribution is placement discipline.
- Run a full comparison period, then read the volumes per number beside the clicks, costs and conversions in your Ads account.
- Decide on the pair: cost per click from Ads, calls per number from tracking — which campaigns earn phone enquiries, at what cost.
Why no-integration is a feature here
Every call is attributed to the number that was dialled — a fact you can audit by dialling it yourself. No site scripts to maintain, no session matching to explain, no sync drift between two systems. When the Ads data and the call counts disagree, both sides are individually checkable, which is more than most integrations can promise.
The boundaries, stated: per-campaign attribution, not keyword-level (that is DNI — call tracking DNI); and no automated conversion write-back into Ads. The plans run from $5 a month per number with call data charged per minute, on the pricing page, with the workflow on the call tracking pillar.
Pick your campaign numbers from the available numbers pool and put the first Ads campaign on the scoreboard.
Attribution without integration
Track calls from your Ads campaigns
One number per campaign from $5 a month — and reports your Ads data can talk to.