Tracking phone calls
Phone Call Tracking: Which Marketing Makes the Phone Ring?
Web analytics stop at the phone. Call tracking closes the gap: each campaign gets its own number, and the reports show which medium actually generates calls.
- One number per campaign
- Volumes compared by source
- From $5/month, recording included
First tracking campaign
Set up phone call tracking
List your mediums
The channels you spend on and want to compare — website, radio, print, letterbox, vehicle signage. Start with three or four, not thirty.
Allocate a number to each
Each medium gets its own tracking number — 1300, 1800 or local numbers, available from 40+ regions. Plans start at $5 a month per number.
Place each number only on its medium
The website shows the website number, the radio script the radio number. Attribution is only as clean as the placement.
Read the report, then re-allocate
Compare call volumes by number over a full period, listen to a sample of recordings for lead quality, and move budget toward what actually rings.
Phone call tracking questions
What is phone call tracking?
Allocating a distinct phone number to each advertising medium so every call is attributed to the source that displayed it, then comparing call volumes across campaigns and periods.
Why do calls need their own tracking when I have web analytics?
Because a large share of enquiries ends as a phone call, which your analytics never sees. Call tracking recovers that conversion data for the campaigns that generated it.
Does it work for offline advertising?
That is where it shines: radio, print, signage and letterbox drops have no click data at all, so the per-number call count is the only measurement those mediums get.
What does phone call tracking not do?
It attributes calls to the medium displaying the number — not to the keyword a visitor searched. For session-level attribution you need dynamic number insertion tools, which are a different product category.
Your web analytics count every click and miss every call. For most Australian service businesses, a meaningful share of enquiries ends with a customer picking up the phone — and none of it reaches the dashboard. Phone call tracking closes that gap with a deliberately simple mechanism: give each advertising medium its own number, and let the call counts tell you which medium deserves the budget.
How tracking phone calls works
Every phone number is routable independently, so a business running three campaigns carries three numbers — one printed on the website, one read out on radio, one on the letterbox drop. Calls to each arrive through the same platform and are counted, recorded and reported separately. Over a comparison period, the report answers the question with numbers: which medium makes the phone ring, which one rings and disappoints, and which one does nothing at all.
The model is honest about its depth: calls attribute to the medium that displays the number, not to the keyword a visitor searched before landing. For most budget decisions — radio versus print versus web — per-number attribution is exactly the resolution needed, at $5 a month per number with call data charged per minute.
What the reports give you
- Volume by campaign, the headline number that survives the budget meeting.
- Trends by period — the radio number that spikes with each flight, the website number that compounds with your SEO.
- Recordings, to judge lead quality and how calls are handled once they arrive.
Numbers are available from more than 40 regions, so campaign numbers can carry locally recognisable digits. The full workflow is on the call tracking pillar, the metric definitions in call tracking metrics, and the model's stated limits in top call tracking software.
Who phone call tracking suits
Anyone spending money on mediums they cannot otherwise measure: trades running radio and vehicle signage, clinics mixing print and web, agencies reporting to clients. If every one of your campaigns already lives on the web and you need keyword-level attribution, evaluate dynamic-insertion tools instead — but if the question is "which medium makes the phone ring", per-number tracking answers it for the price of a coffee per month. Pick your first tracking numbers from the available numbers pool.
Measure what rings
Track your calls from $5 a month
Give every campaign its own number and let the reports argue for the budget.